Launch

Launching the Ultimate Program

Our clients, of all sizes, understand the power in leveraging our unique services for launching new or managing existing products in the Mass Distribution Sales Channels. Thanks to our immense industry experience, we've developed a foundation of knowledge, insight, vision and strong relationships that optimizes the partnership between our clients and their targeted accounts while driving successful programs.

Deploying Global Launch

We provide all the consultation, direction, action and assistance needed to take our clients from conception to execution. We step together toward the opportunities that lie ahead. Read more on how we successfully launch your product into the Mass Merchant Channel and manage a long-lasting relationship.

Steps that Streamline our Path to Success

Step 1: Create the Client & Product Profile
We work with clients to collect detailed information about their organization and products. Important details such as specifications, features, differentiators and pricing are needed to determine viability. Next, we identify and profile the target market, and quantify the specific sales objectives for the short and long term.

Step 2: Develop Program & Present It
We work diligently with our client and their key departments to develop a sales model and program that is profitable, serviceable, meets the targeted account's requirements and is appropriate for their selling environment. Once the program is ready to present, we secure appointments with targeted account's buyers, present the opportunity and secure the partnership.

Step 3: Execute & Maintain the Program
We work with both our client and the target account to ensure the program is properly executed on both sides. Global Launch is the "Coordinator and Manager" of all the many activities required to successfully launch a program smoothly and maintain it.

Successful Product Launches:

In order to successfully launch your product and manage a long-lasting relationship, we:

Determine Ability to Offer Competitive Products & Price Points
Determine Ability to Provide Service & Support the Account
Identify & Evaluate Target Markets & Competitive Information & Pricing
Identify Target Accounts & Appropriate Buyers
Determine Account's Vendor Requirements
Identify Revenue & Value-Added Opportunities
Identify Timing Opportunities
Sales Forecasting
Anticipate Account's Reaction to Product Offering

Identify Support Needed to Build & Increase Sales While Meeting Account's Vendor Requirements
Develop Sales Presentation & Conceptual Marketing Materials as Needed
Provide Key Department Training for Clients
Complete Account's Contracts & Vendor Documents
Complete Account's Item Setup
Assist in Creating Supporting Sales & Marketing Documents
Provide Relationship Building & Management
Provide Overall Account Management